Seeing things from a different perspective made me realize that as a hotelier I had blinders on sometimes, trying to protect the thing I loved the most: the vibrancy of hospitality. Now - being on the other side of the bridge - I realize that maybe we were (and still are) creating our own bottleneck. The world (of hospitality) is changing at a faster pace than ever, I think we can all agree on that. Being a new ‘techie’ myself, it may sound like a gospel fitting my own reason for being. Still, I believe that we, and with us many others, can really help the hotelier with their struggles. However, you must remain critical.